Miroslav Stiburek-Slixy Watch

At Design Interviews

Interview with Miroslav Stiburek : Frank Scott: What is the main principle, idea and inspiration behind your design?. Miroslav Stiburek : Bringing the classic and traditional look of a watch back to the market through targeting teenagers. This is achieved by using many colour combinations. The presented design is white leather strap with pure stainless steel watch. We either colour the strap and the watch, or just the strap, making the watch fun to wear and combine with other fashion gear. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Miroslav Stiburek : Purity. .Frank Scott: What are your future plans for this award winning design?. Miroslav Stiburek : Bringing it onto the market. .Frank Scott: How long did it take you to design this particular concept?. Miroslav Stiburek : 6 months. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Miroslav Stiburek : Actually this was my first industrial design piece, and it was more an act of self-realisation. I was in fashion, I had my own fashion boutique, but I was not fulfilled, and I basically out of nothing decided to design a watch and realised that I'm pretty good at this. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Miroslav Stiburek : I'm still evaluating options. .Frank Scott: What made you design this particular type of work?. Miroslav Stiburek : An act of intution. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Miroslav Stiburek : No. .Frank Scott: Who is the target customer for his design?. Miroslav Stiburek : Teenagers, or people who want something simple, elegant yet fun to wear. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Miroslav Stiburek : Purity and colourfulness. These images don't show the coloured version, but in total I have 8 other colours. .Frank Scott: How did you come up with the name for this design? What does it mean?. Miroslav Stiburek : The goal I was so desperately after was to pass onto fellow ladies and gentlemen the feelings we all desire, the irreplacable feelings of confidence, love, sexiness and uniqueness. After roughly 50 hours of brainstorming, introspection, connecting and abstraction, I came up with two words that characterised exactly the products and feelings I would like to produce and evoke - the words slick and sexy. After splattering these two words onto a chalkboard, I started drawing some logotypes and I was pretty happy with the name slick&sexy, but after a while I felt this inner dissatisfaction and figured that something was missing. I eventually started realising its needless length and descriptive nature. I wanted an original and a suggestive brand name. It finally hit me, when I started shuffling these two names in reverse SLICK-SEXY, SEXY-SLICK. And finally SLIXY, a new word came out of it and I had what I wanted and could pursue my vision. .Frank Scott: Which design tools did you use when you were working on this project?. Miroslav Stiburek : Pen and paper. Photoshop. .Frank Scott: What is the most unique aspect of your design?. Miroslav Stiburek : The simple rounded look with the slightly arced side. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Miroslav Stiburek : Yes, the manufacturer helped me with engineering. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Miroslav Stiburek : I usually conduct social research, so I think about the people using it, their needs and wants. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Miroslav Stiburek : I placed high emphasis on details and willingness to not stop until I produce something marketable. This was something my manufacturer was struggling with, as I never stopped improving it and they would have stopped long before I was done with. Either way, a product is never fully finished, as I had realised that a couple of years later I will have had a different perspective as my mind changes every day. .Frank Scott: How did you decide to submit your design to an international design competition?. Miroslav Stiburek : I felt that this was a good experience and a chance to gain more insight into the world of design and see what the design world is like, as I'm new to industrial design. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Miroslav Stiburek : Dramatically. .

Miroslav Stiburek-Slixy Watch Images:

VIA: http://www.design-interviews.com/design.php?ID=47030

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