Alvaro De Ramón Murillo-Signal Ethic Food Allergies Pictograms

At Design Interviews

Interview with Alvaro De Ramón Murillo : Frank Scott: What is the main principle, idea and inspiration behind your design?. Alvaro De Ramón Murillo : There's no standardized pictogram for food allergies as there are for Kosher or Halal foods. The actual international legislation is not enough as it only considers the fact of writing the allergens in the ingredients. But people speak different languages and people travel. Products also travel and need to be translated. Text is obligatory in food labeling. Wouldn't it be more simple to represent it also with pictograms? .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Alvaro De Ramón Murillo : My focus was to achieve this project in 7 months for the Final Project of the Modulo Superior that I did in Madrid (kind of undergraduate program). And of course doing something which can be used by people for improving their quality of life. .Frank Scott: What are your future plans for this award winning design?. Alvaro De Ramón Murillo : I am actually making optical corrections and different models depending on the size of representation for ensuring the correct visualization at any size. More improvements are coming I hope but I can't talk about them yet. .Frank Scott: How long did it take you to design this particular concept?. Alvaro De Ramón Murillo : It has taken 7 months of hard work. I invested almost 1000 hours on it. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Alvaro De Ramón Murillo : In the beginning I wanted to make a pictogram system of impairments (deafness, blindness...). After talking with Joan Costa, one of the greatest specialists on pictograms worldwide, he told me that I had found one of the limits of graphic design, as it isn't possible to represent abstract things with pictograms (for example autism). So after talking with my teachers and other specialists, I decided to focus on food allergies. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Alvaro De Ramón Murillo : I don't know yet if its way of monetization but I'm looking for the sponsoring of companies which want to show their involvement in food security for their clients. .Frank Scott: What made you design this particular type of work?. Alvaro De Ramón Murillo : The fact that I think that graphic design has the power to change the world. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Alvaro De Ramón Murillo : Yes. I used as a basis the works of Margarett Calvert and Jock Kinneir in their Transport typeface (1957-1963). Also Antonio Cavedoni's San Francisco typeface for Apple. And for the pictograms I used the shapes that compose the pictograms that the AIGA did in the 70's for the Department Of Transportation (DOT). .Frank Scott: Who is the target customer for his design?. Alvaro De Ramón Murillo : Airports, airlines, restaurants, food industries, supermarkets, individuals. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Alvaro De Ramón Murillo : This one is unprecedented. There is no typeface that includes food allergy pictograms in the world. There are typefaces that include pictograms of transportation, for example, but none of food allergies. In the case of food allergies pictograms there are many groups of pictograms that already exist. The problem is that many of them use colors, or are too much detailed, or have many colors that are not related to international standards...well, it's the chaos. .Frank Scott: How did you come up with the name for this design? What does it mean?. Alvaro De Ramón Murillo : I was in an expo in a paper company showroom and I was talking (in spanish) with the Commercial Director. The woman asked me about my final project. I answered that I was going a "señalética" (signage in spanish) of food allergies. She didn't knew the word or mabe she was conscious of having a good idea, I don't mind. The fact is that when she repeated the word she said, in an interrogative tone "señal-ética" making a pause in the middle. "Señal" means "signal" and "ética", "ethic". Thanks to her i had found the name: .Frank Scott: Which design tools did you use when you were working on this project?. Alvaro De Ramón Murillo : Glyphs Adobe Illustrator Adobe inDesign .Frank Scott: What is the most unique aspect of your design?. Alvaro De Ramón Murillo : It's universality. 80% of the allergic people interviewed associated correctly each ingredient to its correspondent pictogram. Once the person has seen the pictogram with its written indication in its language he's able to distinguish it even if the ingredients are written in other language. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Alvaro De Ramón Murillo : I received the advise of many professionals and specialists in graphic design, signage, pictograms and typography. .Frank Scott: What is the role of technology in this particular design?. Alvaro De Ramón Murillo : Technology enabled me to make the whole process after the sketches. The interpolation of fonts, the modularization of the pictograms, the optical corrections...everything. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Alvaro De Ramón Murillo : I had to make a lot of research. I read a lot on food allergies, pictograms, on systematization, on standardization, printing techniques and typography. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Alvaro De Ramón Murillo : The two biggest challenges were the nearly divorce of my parents and having a job in an agency and having to quit it one month after beginning for having time for achieving Signal Ethic. .Frank Scott: How did you decide to submit your design to an international design competition?. Alvaro De Ramón Murillo : My parents always told me that "squeaky wheel gets the grease". So I followed their advice. And my work got the price. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Alvaro De Ramón Murillo : I learnt how to organize my time for achieving whatever I want. That's certainly an important learning. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Alvaro De Ramón Murillo : I want to thank my grandma for putting me in art classes since i was a kid, making me visit expositions in many cities and improving my culture. And my parents for teach me since my young age the appreciation and empathy for people. And of course all my friends and network who helped me in the difficult times during the project. And A' Design Award for the price. Thank you all! .

Alvaro De Ramón Murillo-Signal Ethic Food Allergies Pictograms Images:


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